At AdVantage In-House Consulting, we specialize in empowering mid-size brands to take control of their programmatic advertising by transitioning their media buying in-house. Our suite of services is designed to simplify this journey with comprehensive consulting, skill-building training, and ongoing performance monitoring. Our consulting services provide an in-depth assessment of your current agency setup, a customized roadmap for the transition, and expert guidance on selecting the right tools and technology. Through hands-on workshops and monthly support, we equip your team with the skills to manage and optimize campaigns effectively. Finally, we establish key performance metrics to ensure your in-house efforts are delivering measurable results. With AdVantage, your brand gains greater control, transparency, and cost efficiency in its advertising strategy.
Our Services
1. Consulting Services
Helping Brands Make the Transition In-House
- Initial Assessment
A thorough analysis of your current media buying arrangements, identifying potential cost savings and strategy improvements. - In-House Strategy Development
A personalized roadmap to bring your programmatic advertising in-house, empowering your team to take control. - Tools & Technology Recommendations
Expert advice on selecting the best programmatic platforms and tools tailored to your needs.
2. Training Programs
Equip Your Team for In-House Success
- Hands-On Workshops
Comprehensive, one-day workshops designed for brand teams, covering the essentials of programmatic advertising (up to 10 participants). - Ongoing Support
Monthly support and guidance for your team’s first year in-house, ensuring smooth and effective management of your campaigns.
3. Performance Monitoring
Measure Success and Drive Results
- Metrics & KPI Setup
Establish critical performance metrics to track the effectiveness of your in-house advertising strategies, allowing you to optimize results continuously.
